As someone who’s worked in a digital marketing agency, I know how easy it is for our own social media to fall behind while we focus on our clients. We spend all day helping brands tell their stories, but then we ask ourselves, “Wait, what should we be posting?”
It’s the classic agency dilemma: pouring energy into building clients’ brands while your own social media becomes an afterthought. So, when it’s finally time to post something for ourselves, we’re left wondering: what do we share? How do we keep our agency’s social media fresh, engaging, and true to our unique style?
This guide is here to help you fill that content calendar with posts that are creative, engaging, and true to your agency’s voice. Let’s dive in!
Table of Contents
- Why Your Agency's Social Media Needs a Refresh?
- Guide to Creating Entertaining and Creative Content
- The Do's and Don'ts of Agency Social Media
- Conclusion
- Frequently Asked Questions
Why Does the Agency's Current Posting Pattern on Social Media Need a Refresh?
We have all fallen into the trap of looking like “copies of copies” online. But for a creative or digital marketing agency, social media should be more than just sales pitches or marketing jargon. People come to social media to connect, learn, and be entertained—not to read a textbook on digital marketing.
As an agency, we’re the bridge between our clients and their audience, and our job is to create content that shows our creativity and adds a spark of entertainment. While sharing client work is fine, especially when building a portfolio, it’s not all that your followers want to see. Social media is about engagement and connection.
Guide to Creating Entertaining and Creative Content
1. Show Your Human Side
Your agency’s social media should be more than just a showcase of your best work; it’s also a glimpse into your agency’s personality. Share those funny brainstorming sessions, unexpected creative breakthroughs, and team moments. Let your audience see the people behind the work—the fails, the wins, and everything in between.
2. Create Relatable Content That Connects
Think about the experiences and challenges that your agency and clients share. Maybe you’ve learned a lesson from a challenging project or handled a tricky client brief. Share these relatable stories. If you’re targeting a specific audience, define them in detail—their habits, likes, and dislikes. A clear target audience persona helps you create content that resonates. And if you need help building that persona, Jazzbaat Global Creative House is here to assist!
3. Showcase Your Creativity in Fun Ways
Let your social media reflect your agency’s creative side. Share projects that showcase your skills, but keep it fun and engaging. Mix up content formats: videos, graphics, memes—whatever fits your style.
Caution: It’s easy to fall into a routine, and with so many agencies using similar patterns, how do you stand out? One approach is to follow trends, but do it your way. Just be cautious – not every trend fits your brand. A poorly executed trend can backfire, and you don’t want that!
4. Nail the Storytelling Part
This isn't about telling your clients' stories (though that's important too). It's about telling YOUR story. Share:
- Your team's personal wins
- Office culture moments
- Creative process snippets
- Those "aha!" moments in projects
5. Go Behind the Scenes
Social media is a great place to show off the talented team behind your agency. Post behind-the-scenes glimpses of brainstorming sessions, team activities, and day-to-day moments. Highlighting the people who make your agency what it is builds trust and connection with your audience.
A fantastic example of this is the Instagram account Let’s Droom. They excel at creating content that feels authentic and relatable, and you can do the same! When people see real faces and hear real stories, they’re more likely to engage with your agency.
6. Share Your Knowledge in Simple Ways
You know a lot about your industry – but instead of sharing a lengthy blog post or heavy analysis, break it down into bite-sized, easy-to-read tips. Talk about practical tips, insights, or simple hacks your audience might find helpful.
For example, instead of “10 Ways to Improve Your SEO Strategy,” try something like, “3 Quick SEO Tips That Actually Make a Difference.” Make it easy for people to pick up useful information without getting lost in jargon.
7. Show Off Your Creative Side – Without Overthinking It
As a creative agency, this is your chance to show your creative muscles. But it doesn’t have to be overly complicated. Share interesting design concepts, unique campaign ideas, or even simple sketches or doodles your team comes up with.
This gives potential clients a taste of your creativity and lets them see the fun, inspiring environment behind the work. Plus, it’s a reminder that you don’t always need a grand concept to create engaging content. Sometimes, the simplest ideas have the biggest impact.
The Do's and Don'ts of Agency Social Media
Do's:
- Show real faces (your team is your best asset)
- Create relatable content (we're all human after all)
- Share genuine insights (not just what everyone else is saying)
- Celebrate your team's achievements (personal and professional)
Don'ts:
- Don't overload with jargon
- Avoid following every trend blindly
- Stop the constant sales pitch
- Never fake it (authenticity wins every time)
Conclusion
Running a digital marketing agency’s social media isn’t easy. There’s constant pressure to be relevant, engaging, and unique. It’s about balancing fun, real moments with content that highlights your expertise—without sounding too corporate.
At Jazzbaat Global Creative House, we know how challenging it can be to keep your own social media fresh when your focus is on clients. But your agency has a story worth sharing too! We specialize in creative storytelling and digital marketing strategies that help brands connect with their audience in genuine, relatable ways. So, if you’re ready to elevate your social media presence, reach out to us at yourjazzbaat@gmail.com—let’s start telling your story!
Frequently Asked Questions
1. How often should we post on social media?
Ans. Aim for consistency! Posting 3-4 times a week can help keep your audience engaged without overwhelming them.
2. What if we don’t have enough content to share?
Ans. There’s always something to share! Highlight team achievements, share insights from your work, or even post about industry trends.
3. Should we follow every social media trend?
Ans. Only if it fits your brand! Pick trends that resonate with your audience and your agency’s personality.
4. How do we make our content more engaging?
Ans. Mix it up! Use various formats like videos, polls, and infographics. Engaging content invites interaction.
5. Can Jazzbaat help us with our social media strategy?
Ans. Absolutely! We specialize in creating unique strategies that reflect your brand’s story and engage your audience. Let’s connect!