What clear stories have done for our clients

You know your story matters. You feel it when you talk about your work, your journey, your vision. But somehow, when you try to share it with the world, it gets lost in translation.

Maybe it sounds too corporate. Too generic. Too much like everyone else.

You are not the problem. The problem is that most people try to fit their unique story into someone else's template.

We are Jazzbaat — it means emotions in Hindi and that is where every authentic story begins.

We are story discoverers. We help you uncover the moments, struggles, victories and insights that make your story uniquely yours.

Founded in 2024, but our journey started with a single poem in 2016. Through creative exploration, working across countries and understanding different voices, we learned one truth: the right story, told clearly, changes everything.

Tell us about your journey

The word Jazzbaat has been with me since 2017. Back then, it was not a startup or even a dream. It was just the name I used on Instagram to post my poems — a small corner of the internet where I poured my feelings into words and watched strangers connect with them. I never thought it would become Jazzbaat Creative House.

I was 15 when writing became my escape. Scribbles in notebooks, half-finished lines only I understood. In 2016, I wrote my first “serious” poem and for a week I walked around like a literary genius. That feeling of turning emotions into something people could feel never really left.

Then came college. BBA in HR and Marketing. On paper, it was the “safe” choice. In reality, it was where I noticed how creativity, writing and marketing were not separate things, they actually fed each other. I realised stories were not just poems. They were how brands spoke, how people remembered, how connections were built. 

Around that time, a friend casually said, “You know, you could earn from this.” So I tried freelancing. One client turned into another and suddenly strangers were trusting my words with their stories. That was my first direction.

Freelancing showed me how words travel — how they can be a brand’s voice, someone’s 86-year-old life story, even a Christmas gift a family treasures. After graduation, I didn’t chase an MBA. I applied for a content writing job, honestly just to see what happens and to my surprise, I got in. For a year and a half at a digital agency, I learned SEO, campaigns, social media. The work taught me skills, yes, but also a truth: cubicle walls make big ideas feel too small.

So I gave Jazzbaat my all. What began as a name for my poems is now a house for stories that matter. And I have seen what happens when stories are told clearly — a company walked into Shark Tank India and walked out with a ₹1 crore deal. Founders attracted investors and partners. YouTube and Facebook channels reached millions. Grandchildren now hold the autobiography of their great-grandparents.

For me, Jazzbaat is simple. Stories shouldn’t sound like “content.” They should sound like people. Because in the end, it’s emotions, that move us not strategies .

~Heli

Founder, Jazzbaat Creative House