Some projects don’t begin with a brief.
They start with urgency.
It was just another workday when Heli Upadhyay, a copywriter and storytelling strategist, received a message from an entrepreneur who had finally cleared the first round of Shark Tank India auditions — after three years of trying.
No long intro.
No fancy deck.
Just one ask:
“I need a pitch script. Timeline’s tight. Can we jump on a quick call?”
Fifteen minutes later, they were face to face on Google Meet.
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He spoke with that mix of exhaustion and excitement only a founder fighting for his dream would carry.
Heli listened. Took messy notes on random pages lying around. Not your Pinterest-worthy workspace — just good old scribbles and chaos.
That first call? It wasn't a strategy. It was survival mode.
We weren’t just going to write a Shark Tank pitch.
We had to create something that would punch through a screen and get remembered — by the sharks and by the audience.
A Founder’s Fire Meets a Writer’s Focus
She got to work. Rewrote, restructured, and rewired every part of the story.
Not to sound fancy, but to feel real.
This wasn’t about big buzzwords or flashy phrases.
It was about bringing out his “why” —
- Why this product,
- Why now,
- And why him.
That’s how you create a Shark Tank pitch that actually lands.
The first script helped him sail through the auditions.
Then came another call —
“Hey, we made it to the final round. Let’s tweak the pitch for the stage!”
Heli reworked the script again — this time with sharper storytelling, tighter transitions, and a stronger delivery angle. She also prepped him for potential Shark questions.
Because when you want to write Shark Tank pitches that stand out, you need to blend clarity with conviction
And Then… It Happened
On 13th March, his episode aired.
The brand? FitFeast.
The deal? ₹1 Crore.
The Sharks? Anupam Mittal (Founder of Shaadi.com & People Group) and Kunal Bahl (Founder & CEO of Veeba).
Heli’s script didn’t just help him pitch — it helped him own the room.
What This Taught Her (and Maybe You Too)
You don’t always need a 20-slide deck or a month-long timeline.
Sometimes, you just need someone who listens — and then finds the exact words that carry your voice and vision.
So if you're someone Googling:
🔍 How to write a Shark Tank winning pitch
🔍 Best Shark Tank pitch writer
🔍 How to write Shark Tank pitches that connect, not confuse
You’re not just looking for a writer. You’re looking for someone who gets it.
Heli Upadhyay (founder at Jazzbaat) is that someone.
What the Client Said?
"I liked the creativity portrayed by Heli in her work. She was ready to work on short timelines and pretty cooperative. Would definitely recommend her for any copywriting related project."
— Aditya Poddar, Founder, FitFeast
Want to Craft Your Winning Story?
Whether you’re pitching investors, launching a product, or building your brand — a great script changes everything.
📧 Reach out: yourjazzbaat@gmail.com
📺 Watch full episode